As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.
Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.
If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.
Ithé, “here” in Marathi, is a letter of love and gratitude for Konkan, the western coastal plains of India.
Born and brought up in Mumbai, Anuja, the Creative Director of Ithé, grew up visiting her family home nestled in the dense forests of the Sahyadris in Maharashtra's Konkan region.
Konkan, a long strip of coastal land along the Arabian Sea, lies against the majestic backdrop of the Western Ghats. The region is graced by salt-filled air, vivid red laterite soil, rich dense forests, undulating mountains, and torrential rains, with clouds that drift low enough to kiss the tall plateaus.
With generations before her hailing from Konkan, Anuja conceived Ithé to deepen her connection to this region in a world where cultures and biodiversity are fast disappearing. Having enjoyed a culturally rich childhood and deep ties to her ancestral land, she brings to the world what is dearest, most precious, and right here: Ithé.
Photo: Anuja and her brother, Varun, co-founder of Ithé, at their family home
The Craft
The Studio
Our ceramic facility occupies what was once the heart of our family-run business—a factory dedicated to manufacturing orthopaedic implants. This enterprise provided local employment to the neighbouring villages, from machine operators to technical designers and engineers. As the third generation, we honour this heritage by situating our studio in the very same building.
